Is free DLC a good way to apologise for a terrible launch?


I’ve just finished up writing about Ubisoft’s apology to gamers on their really shitty AC Unity launch. Read my Gamer UK article if you don’t know about the happenings!

Is giving out free DLC a good way to apologise to the fans of the series? It doesn’t effect me personally when its a Ubisoft title, I’m not a large AC fan and I wasn’t planning on purchasing the game any time soon anyway. However, I am one of the many gamers this month to be effected by a very bad game launch.

ac unity bugs and launch problems

Halo: The Master Chief Collection is the game I looked forward to most this year and I even went out of my way to pre-order it (a mistake I shall never make again). Unfortunately, the game has way too many issues in both singleplayer and multiplayer for anyone to enjoy it fully.

How will Halo players be compensated after 343 tarnished many gamers beloved franchise?

343’s Bonnie Ross apologised 2 days ago in a similar manner to Ubisoft Montreal CEO and said “my commitment to you is that we will take care of all owners of Halo: The Master Chief Collection.”

What does that mean and what do those who purchase Halo: MCC have to expect? Personally, I wouldn’t be pleased with a free DLC on this title. Would you?

failed game launches 2014

AC Unity and Halo: MCC are the most recent popular titles that failed to have a fully working product after launch this year. This is most likely because they were all rushed out into markets in time for the holiday season. Is it worth it for the publishers and developers?

A broken game is shipped and then there is uproar, companies should expect it and they should also expect that gamers want compensation after purchasing a broken product. Game companies are then losing income by providing the players with free DLC or even free titles in attempt to cheer them up a little.

Developers and publishers are willing to be hit with a bad reputation and a loss in future profits all because they wanted to rush their titles out for the holidays. Is it really worth it? I don’t really know.

Lets get back to the topic at hand, is shipping a broken game and then giving the players a free DLC or game acceptable? And are AC: Unity players happy with the recent news of free DLC in the future even though the primary game is still having issues?

And for all my fellow Halo lovers, are you willing to accept free DLC as a way of 343 apologising? Its not like they can give away a free game seeing as all of their titles are on their current broken title. 343i won’t be giving Halo 5 away for free either, that’s for sure (although I wish!). 

Games certainly shouldn’t be shipping with game-breaking problems and if you haven’t read it already, you should check out what i have to say on pre-orders and the trend of broken launch titles further.

Until next time, 
Game hard or go home!

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